the method

how it works

A rigorous, repeatable assessment — distilled into one honest score and a clear list of what to refine.

01

we fetch your live page

You paste a URL. We retrieve the rendered page exactly as a visitor would receive it — markup, links, images, scripts and metadata.

02

seventeen scanners run

Each category — from SEO to trust signals — is examined by a dedicated scanner that flags issues by severity: critical, high, medium or low.

03

an AI reads your copy

Beyond the technical checks, an AI content reviewer judges the clarity, depth and persuasiveness of your writing.

04

we score & prioritise

Each category is scored 0–100. Severity deductions and category weights combine into one overall grade, with the weakest areas surfaced first.

the scoring, precisely

Every issue carries a deduction from a perfect 100:

  • −30 critical
  • −15 high
  • −7 medium
  • −3 low

Category scores are then combined as a weighted average — categories like SEO and speed carry more weight — to produce your overall grade.

the seventeen categories

01SEO Fundamentals
02Page Speed
03Mobile Responsiveness
04Accessibility
05Security Basics
06User Experience
07Content Quality
08Trust Signals
09Conversion Optimization
10Calls to Action
11Navigation
12Contact Visibility
13Image Optimization
14Technical Issues
15Lead Generation
16Local SEO
17Reviews & Reputation

try it on your site

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